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PURE UK
HANDLE CONSISTENTLY ACHIEVED MORE EDITORIAL COVERAGE THAN OTHER AGENCIES AROUND THE WORLD THAT WERE ALSO WORKING ON THE PURE BRAND.
As Brand Manager for Pure Digital Radio, I needed to build brand awareness for digital radio outside of the consumer electronics channels. I hired Handle PR to get to a brand new customer who may not have heard about digital radio (which was only a few years old in the Australian market). Handle targeted not only mainstream media, but also fashion, lifestyle and home wares.
We did a number of campaigns, and the most successful was the Evoke Mio (Orla Keily) range of radios. The coverage we received was phenomenal. Handle was also used to launch Jongo, a wireless speaker that came in a number of different colours.
Simone came along to a training night with our sales staff, and was very dedicated to finding out more about the technology and how it worked. Once again, the campaign was very successful with coverage in a much broader range of media than we would usually receive. I highly recommend Simone and her team. They are diligent, resourceful and great follow up.
Jo Konstandinou, Brand Manager Pure