Background

This product is so clever we loved it as soon as we found out about it!  The WeeRide sits in front of you so you can see and communicate with your baby at all times whilst cycling.  Baby even gets a great view too. The padded dashboard even acts as a comfy pillow for the sleepy traveller if it all gets too much.

Ed and Bea run the business whilst also having full time jobs so they really needed results to justify the expense. They also had the opportunity to use a olympic silver medallist triathelete, Loretta Harrop, for some interviews if we could act quickly enough!

Publicity Campaign

The campaign has been a great success. We managed to get an interview with Loretta on Brisbane Extra (Ch 9) as well as write ups in some parenting magazines and cycling magazines.