Background

When Mauro Felici approached us about helping to promote his new product, we were quick to get involved! Sticky Bowl was invented by Mauro who is a chef, specifically to stick mixing bowls and plates to flat surfaces such as the kitchen bench or table to stop the bowl from sliding and the likelihood of accidents.

To make it work you simply place Sticky Bowl on any smooth surface and press in the centre so that it sticks to the kitchen bench or any flat surface. Then place a bowl on top and press to secure suction. When you are finished you just twist the lever to release the bowl and pop the Sticky Bowl straight in the dishwasher, all too easy.

The product has loads of applications as well as being useful for chefs! We discovered it was great for disabled or arthritic people, parents, pet owners, even sailors!

Publicity Campaign

When we met Mauro, he had just won the People’s Choice Award on the New inventors TV show (ABC) but wasn’t sure what the next steps were! After advising him on packaging and the basic principles of marketing, we introduced him to contacts we had for distribution and manufacturing which have helped him get the product to market faster and at a better price point.

This product has only had short publicity campaign so far and yet managed to get a lot of interest. Iain Hewitson (Hugheys Cooking Adventures – Ch 10) loved it and featured it in a few of his cooking shows and the rest of the media loved it to!

“I found that Handle Communications were on the ball from the very start. Their personal service and experience proved to be a vital ingredient as they launched my invention into the world of media. It created a lot of interest, and with their good advice and idea's, sales increased as well, they introduced me to several contacts which has helped take it to a much larger scale.” Mauro Felici, Earthentic