Background

The Mum to Mum DVD series for new mums provides the visual ‘instruction manual’ all new mums wish for!

When Mel Farrell, a senior professional woman, had her first baby her controlled world came crumbling down around her. Little Chloe wouldn’t sleep and was a screamer with reflux from the word go.  Mel bought all the books on the market but was too tired to read them.  ‘Why doesn’t someone put this stuff on a DVD?’ she wondered.  Mel found she was constantly calling her friend and mother of four, Emma Grimwade. These two clever women decided to put all the essential information into DVD form and the Mum to Mum DVDs were born.

Initially they released three titles that covered bringing the baby home through to the first six months, however they got such a great response from the media and the public that they then decided to release a further two titles taking the advice through to 2 years of age.

The Mum to Mum DVDs are not only an Australian first but are also the only DVDs on the market offering a ‘How to Guide’ for parents.  They feature all the latest information and are easy to navigate, making them great to watch while sitting and feeding baby.  For many new mums this is the only time they actually get to sit down for more than a couple of minutes at a time.  

Publicity Campaign

The media absolutely loved this concept and the Mum to Mum DVD range has had fantastic coverage. From articles in major metro newspapers to interviews on the Today Show and countless radio interviews, the message is well and truly in the public domain.