Background

Fisher-Price is a fantastic brand with very high awareness amongst parents – particularly for its toys. Fisher-Price also has a relatively new portfolio of high quality products in the nursery sector which are not as well known as the toys.

Handle Communications was invited by Fisher-Price to develop a publicity campaign for the Nursery category for the second half of 2007. Needless to say we were very excited at the possibilities that a brand of this quality and renown could generate in terms of publicity.

Handle Communications have been a fantastic, results driven, on the ground agency. We have thoroughly enjoyed working with Jules, Simone and the team especially with their high energy and enthusiasm. Handle set their targets and make sure it is followed through to the end with successful results. Kate Carroll, Brand Manager