Background

Being Dad is a great DVD created by two Sydney guys, Sam Holt and Troy Jones in 2006 who were about to become first time Dads. Though they searched high and low, they were unable to find any real information on being a Dad for the first time and, as Troy owns a film production company, they decided to create a DVD to see how it would go. The results were astounding and the DVD has been a HUGE success.

With interviews from over 60 new dads, obstetricians, financial planners, and of course, beer drinking experts – the DVD offers dads-to-be helpful and humourous advice and information on a range of subjects, from sex during pregnancy, what not to say to your partner, what goes on at the birth, through to surviving a toxic nappy change without passing out.     

After such a resounding success the first time around, the guys decided they should put together a second DVD – Being Dad 2 – Bringing the Baby Home. Again, this DVD has been a huge success and they are now looking at expanding the DVD range globally. Filming in the US finished in early 2008 and soon they will be advising Dads around the world!

Publicity Campaign

The media absolutely loved this concept and Being Dad and Being Dad 2 have had fantastic coverage. From full pages in major metro newspapers to two interviews on Sunrise, the Today Show and countless radio interviews, the message is well and truly in the public domain.