handle communications

bertini

Background

We thought this pram was brilliant and couldn’t wait to spread the word! The bertini Lifestyle Interactive Collection is like nothing else on the market. It is unique in that it is a pram/stroller/bassinette/rocker and highchair in one - where you can choose the components to suit your (and your baby’s) lifestyle.

The brief to Handle was that they wanted us to create a bit of ‘buzz’ around the product – a little like they did in the US with the Bugaboo pram on Sex and the City. We have loved the opportunity of offering the pram to celebrities (so far we have given them to Toni Collette, Angela Bishop and Lauren Newton to name a few) and trying to get product placement as well as the traditional media publicity.

Publicity Campaign

The campaign has been a great success and lots of fun to implement. We managed to get the pram onto McLeods Daughters and Neighbours as well as to celebrities. We have also managed to get a lot of coverage in magazines and parenting websites, despite the fact that it is a difficult (but very clever) concept to explain.

www.bertini.com.au

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